About History

2008 ~ 2001

2008

Introduced the "2008 Tame the Road" campaign with TV CF
Launched the "Kontrol Technology", the company's philosophy behind advanced technology
Launched the "H-LOHAS" campaign, the company's commitment to create a healthy & happy society

2007

Achieved the world's 7th largest tire manufacturer rank
Begun prduction at Hungary Plant
Built a wet-track proving ground in Keumsan, Korea
Begun expansion of the Keusam Plant to increase its production capacity
Launched the "Tame the Road" campaign, a new global advertising concept

2006

Held goundbreaking ceremory og Hungary Plant, the company's first European plant in Dunaujvaros, Hungary
Launched the "Tame the Beast" campaign, the company's global advertising concept

2004

Introduced a new Corporate Identity
Introduced the "Driving Emotion" concept, a corporate slogan
Built a dry-track proving ground in Keumsan, Korea
Introduced T'Station, a premium automotive service retail franchise, in Korea

2003

Formed strategic alliance with Michelin

2001

Built Europe Distribution Center in Rotterdam, Netherlands

1998 ~ 1941

1998

Built China technical Center in Jiaxing, China
Built Jiangsu Plant an Jiaxing plant in China
Received the ford Motor Company's Q1 Award

1994

Established the company's overseas branch in Beijing, ChinaBuilt Keumsan Plant in Korea, highly advanced & automated tire manufacturing facilityBuilt Europe technical Center in Hannover, Germany

1982

Built Main R&D Center in Daejeon, KoreaBuilt Akron Technical Center, the cpmany's first overseas R&D Center in Ohio, USA

1981

Established the company's subsidiary in USA, Hankook Tire America Corporation

1979

Built Daejeon Plant in Korea, world's largest single tire production facility

1941

Founded the company as the first tire manufacturer in Korea