Hankook become an Official Sponsor of the UEFA Europa League
Soccer sponsorship forms an integral part of Hankook’s European marketing strategy
Sponsorship agreement for next three seasons - 2012 to 2015
Neu-Isenburg / Germany, 16th July 2012 – Premium tyre manufacturer Hankook is delighted to announce they will become an Official Sponsor to the UEFA Europa League for the period 2012 – 2015. The new partnership demonstrates another milestone in the company’s European marketing approach to sustainably increase brand awareness in the company’s biggest regional enterprise and reinforces Hankook’s long-standing engagement in European soccer.
Hankook will benefit from extensive brand exposure such as perimeter board advertising in the stadiums, media backdrops during flash interviews as well as during official UEFA press conferences. The competition also attracts an extensive live and television audience - not only in Europe, but throughout the world.
“We are excited about our new partnership with the UEFA Europa League. Soccer sponsorships represent an integral component of our European marketing strategy. The emotionality in soccer is a perfect match to our company motto ‘Driving Emotion”, explains Hee-Se Ahn, Vice President Marketing Hankook Tire Europe. “We are pleased to be supporting the UEFA Europa League, one of the most challenging and highly emotive competitions in international soccer. This unique Pan-European platform cements our long-term engagement as a European soccer partner and is a perfect opportunity for us to sustainably strengthen our brand awareness, especially in the Ultra-High-Performance sector.”
“The UEFA Europa League is Europe’s biggest club competition, boasting many talented international players and high quality clubs from all around Europe. We are delighted to welcome tyre manufacturer Hankook, as another top global brand, to the UEFA Europa League family. Hankook is known for its premium quality, especially in the field of ultra-high-performance tyres and we look forward to join forces with Hankook to build the competition awareness and engage with fans.” adds UEFA Events SA CEO David Taylor.